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Readers discover the confidence to manage and develop the ability to lead with innovative solutions in today's rapidly changing business environment with Daft's marketing-leading MANAGEMENT, 10E. Daft explores the emerging themes and management issues most important for managers in businesses today. Future and current managers learn to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. defines Management.
"Daft provides both theory and real world coverage, thorough coverage of the content, appropriate corporate examples throughout the text." - Deb Buerkley, Southwest Minnesota State University
"Daft is comprehensive but readable." - Tom D. McFarland, Tusculum College
"The book takes a classic approach to the subject area and is extremely comprehensive in nature. Daft is very proficient after so many editions of this text. … The text is clearly appropriate for a business core class in management." - David Arseneau, Eastern Illinois University