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Management,9781111221348
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Management

by ; ;
Edition:
10th
ISBN13:

9781111221348

ISBN10:
1111221340
Format:
Hardcover
Pub. Date:
1/1/2012
Publisher(s):
Cengage Learning
List Price: $270.99

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Summary

MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Tenth Edition is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business.


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