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Management Communication : A Case-Analysis Approach,9780130109965
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Management Communication : A Case-Analysis Approach

by
Edition:
1st
ISBN13:

9780130109965

ISBN10:
0130109967
Format:
Hardcover
Pub. Date:
1/1/2001
Publisher(s):
PRENTICE HALL
List Price: $84.00
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Summary

This interesting and fun-to-read paperback focuses on the processes involved in management communication, and concentrates specifically on ways in which readers can become more effective as managers by becoming more knowledgeable and skilled as communicators. It is an introduction to issues that are central to future success as a manager or executive in the 21st century. Chapter topics cover management communication in transition; communication and strategy; ethics; speaking; writing; listening and feedback; communicating non-verbally; communicating in intercultural and international contexts; managing conflict; business meetings that work; and dealing with the media. For anyone who runs a business, wants to run a business, or hopes to work for someone who does.

Table of Contents

Preface xi
Management Communication in Transition
1(20)
What Do Managers Do All Day?
2(1)
The Roles Managers Play
3(2)
Major Characteristics of the Manager's Job
5(1)
What Varies in a Manager's Job? The Emphasis
6(1)
Management Skills Required for the Twenty-First Century
7(1)
Talk Is the Work
7(1)
The Major Channels of Management Communication Are Talking and Listening
8(1)
The Role of Writing
9(1)
Communication Is Socially Constructed
9(1)
Information Is Socially Constructed
10(1)
Your Greatest Challenge
11(1)
Your Task as a Professional
11(1)
Endnotes
11(1)
For Further Reading
12(9)
Odwalla, Inc. (A)
13(5)
F.W. Woolworth Company: A New Image and a New Workforce
18(3)
Communication and Strategy
21(15)
Defining Communication
21(1)
Elements of Communication
22(1)
Principles of Communication
22(1)
Levels of Communication
23(1)
Barriers to Communication
24(1)
Communicating Strategically
24(2)
Successful Strategic Communication
26(1)
Why Communicating as a Manager Is Different
27(2)
The Tactics of Communication
29(1)
Endnotes
29(1)
For Further Reading
29(7)
Great West Casualty vs. Estate of G. Witherspoon (A)
30(3)
Great Lakes Garments, Inc.
33(3)
Communication Ethics
36(22)
The Ethical Conduct of Employers
37(1)
Defining Business Ethics
38(1)
Three Levels of Inquiry
39(1)
Three Views of Decision Making
39(2)
An Integrated Approach
41(1)
The Nature of Moral Judgments
41(1)
Distinguishing Characteristics of Moral Principles
42(1)
Four Resources for Decision Making
42(2)
Making Moral Judgments
44(1)
Applying Ethical Standards to Management Communication
45(1)
Statements of Ethical Principles
46(2)
The ``Front Page'' Test
48(1)
Endnotes
49(1)
For Further Reading
50(8)
Excel Industries (A)
51(4)
A Collection Scandal at Sears Roebuck & Company
55(3)
Speaking
58(24)
Why Speak?
58(1)
How to Prepare a Successful Management Speech
59(17)
Endnotes
76(1)
For Further Reading
77(5)
A Last Minute Change at Old Dominion Trust
78(1)
Preparing to Speak at Staples, Inc.
79(3)
Writing
82(36)
An Introduction to Good Business Writing
84(1)
Fifteen Ways to Become a Better Business Writer
84(1)
Strategy and Memo Writing
85(1)
The Six Communication Strategies
86(1)
Qualities of a Good Overview
87(1)
Sample Overviews
87(1)
The Persuasive Memo
88(1)
Outlining a Proposal
89(1)
Standard Formats for Memos
89(1)
The Information Memo Format
90(1)
Competitive Appraisals
91(1)
Meeting and Conference Reports
92(1)
Project Lists
93(1)
Make Your Memos Inviting and Attractive
93(1)
Editing Your Memos
94(1)
Writing Good Business Letters
94(2)
When You Are Required to Explain Something
96(1)
When You Are Required to Apologize
97(1)
A Few Words About Style
97(1)
Make Your Writing Efficient
98(1)
Speak When You Write
99(1)
How to Make Passive Verbs Active
100(1)
Make Your Bottom Line Your Top Line
101(2)
How to Encourage and Develop Good Writers
103(3)
Endnotes
106(1)
For Further Reading
106(12)
Cypress Semiconductor Corporation
107(7)
Farberware Products of America
114(2)
Volvo of North America, Inc.
116(2)
Listening and Feedback
118(30)
Why Listen?
119(1)
The Benefits of Better Listening
119(2)
The Role of Ineffective Listening Habits
121(1)
An Inventory of Poor Listening Habits
121(3)
Developing Good Listening Habits
124(1)
The Five Essential Skills of Active Listening
125(1)
A System for Improving Your Listening Habits
126(1)
Giving and Receiving Feedback
127(1)
Guidelines for Constructive Feedback
127(2)
Knowing When Not to Give Feedback
129(1)
Knowing How to Give Effective Feedback
129(2)
Knowing How to Receive Feedback
131(1)
Endnotes
132(1)
For Further Reading
133(15)
Earl's Family Restaurants: The Role of the Regional Sales Manager
134(2)
Earl's Family Restaurants: The Role of the Chief Buyer
136(2)
Earl's Family Restaurants: The Role of the Observer
138(2)
The Kroger Company: The Role of the Store Manager
140(2)
The Kroger Company: The Role of the Pepsi-Cola Sales Manager
142(2)
The Kroger Company: The Role of the Instructional Facilitator
144(1)
Three Feedback Exercises
145(3)
Communicating Nonverbally
148(24)
A Few Basic Considerations
149(1)
Nonverbal Categories
149(1)
The Nonverbal Process
150(1)
Reading and Misreading Nonverbal Cues
150(1)
Functions of Nonverbal Communication
151(1)
Principles of Nonverbal Communication
152(1)
Dimensions of the Nonverbal Code
153(12)
Endnotes
165(1)
For Further Reading
166(6)
Olive Garden Restaurants Division, General Mills Corporation
167(3)
Waukegan Materials, Inc.
170(2)
Communicating in Intercultural and International Contexts
172(15)
Intercultural Challenges at Home
172(2)
Cultural Challenges Abroad
174(2)
Business and Culture
176(1)
Definitions of Culture
176(1)
Some Principles of Culture
177(3)
Functions of Culture
180(1)
Ethnocentrism
181(1)
Cross-Cultural Communication Skills
181(1)
Endnotes
182(1)
For Further Reading
182(5)
Oak Brook Medical Systems, Inc.
183(2)
Big Dog Software, Inc.
185(2)
Managing Conflict
187(16)
A Definition of Conflict
188(1)
Conflict in Organizations
188(1)
Sources of Conflict in Organizations
189(1)
Sensing Conflict
190(1)
The Benefits of Dealing with Conflict
191(1)
Styles of Conflict Management
192(1)
So, What Should You Do?
193(3)
Endnotes
196(1)
For Further Reading
197(6)
Hayward Healthcare Systems, Inc.
198(1)
Dixie Industries, Inc.
199(4)
Business Meetings That Work
203(20)
What's the Motivation for Meeting?
204(1)
So, Why Meet?
204(1)
What Is a Business Meeting?
205(1)
When Should I Call a Meeting?
205(1)
When Should I Not Call a Meeting?
206(1)
What Should I Consider as I Plan for a Meeting?
206(2)
How Do I Prepare for a Successful Meeting?
208(1)
What Form or Meeting Style Will Work Best?
209(1)
How Do I Keep a Meeting on Track?
210(1)
What Should I Listen For?
211(1)
What Should I Look For?
212(1)
What Should I Look Write Down?
213(1)
How Can I Make My Meetings More Productive?
214(1)
Can Business Meetings Ever Improve?
215(1)
Endnotes
215(1)
For Further Reading
215(8)
Sequoia Medical Supply, Inc.
217(4)
Spartan Industries, Inc.
221(2)
Dealing with the News Media
223(25)
Introduction
223(1)
Overview
224(1)
Why Interviews Are Important
225(2)
Should You or Shouldn't You?
227(3)
A Look at the News Media
230(4)
Getting Ready
234(2)
Making It Happen
236(2)
Staying In Control of an Interview
238(1)
Follow-Up
239(1)
Endnotes
240(1)
For Further Reading
240(8)
Buon Giorno Italian Foods, Inc.
242(1)
O'Brien Paint Company
243(2)
American Rubber Products Company, Inc.
245(3)
Appendix A - Analyzing a Case Study 248(6)
Appendix B - Sample Business Letter 254(2)
Appendix C - Sample Business Memo 256(1)
Appendix D - Communication Strategy Memo 257(2)
Appendix E - Preparing for a Television Interview 259(7)
Appendix F - Sample Press Release 266(1)
Index 267


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