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Management Communication: Principles and Practice,9780073525051
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Management Communication: Principles and Practice

by ;
Edition:
3rd
ISBN13:

9780073525051

ISBN10:
0073525057
Format:
Paperback
Pub. Date:
1/19/2007
Publisher(s):
McGraw-Hill/Irwin
List Price: $135.68

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Summary

Management Communication, 3/eby Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Table of Contents

Principles of Effective Communication
Foundations of Management Communication
Setting Goals
Case: Yellowtail Marine, Inc.
Audience Analysis
Case: Weymouth Steel Corporation
Point of View
Case: Smith Financial Corporation
Message: Content and Argument
Case: Cuttyhunk Bank (A)
Structure
Case: McGregors Ltd.Department Store
Choosing Media
Case: The Timken Company
Style and Tone
Case: Vanrex, Inc.
Applications
Giving and Receiving Feedback
Case: Bailey and Wick
Managing Meetings
Case: Lincoln Park Redevelopment Project
Communicating Change
Case: Hammermill Paper Company
Communicating with External Audiences
Oxford Energy
NutraSweet
Diversity and Intercultural Communication
Reed-Watkins Pharmaceuticals
International Oil
Personal and Corporate Ethics
Hal of Erhardt & Company: One Audit Senior’s Dilemma
McArthur Place
Electronic Communication
The E-Mail Encounter
Unifone Communications
Technique
Effective Writing
Effective Speaking
Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course
Appendix
Dotsworth Press
Fair is Fair, Isn’t it?
Table of Contents provided by Publisher. All Rights Reserved.


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