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This is the 3rd edition with a publication date of 1/19/2007.
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Management Communication, 3/eby Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.
Table of Contents
|Principles of Effective Communication|
|Foundations of Management Communication|
|Case: Yellowtail Marine, Inc.|
|Case: Weymouth Steel Corporation|
|Point of View|
|Case: Smith Financial Corporation|
|Message: Content and Argument|
|Case: Cuttyhunk Bank (A)|
|Case: McGregors Ltd.Department Store|
|Case: The Timken Company|
|Style and Tone|
|Case: Vanrex, Inc.|
|Giving and Receiving Feedback|
|Case: Bailey and Wick|
|Case: Lincoln Park Redevelopment Project|
|Case: Hammermill Paper Company|
|Communicating with External Audiences|
|Diversity and Intercultural Communication|
|Personal and Corporate Ethics|
|Hal of Erhardt & Company: One Audit Senior’s Dilemma|
|The E-Mail Encounter|
|Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course|
|Fair is Fair, Isn’t it?|
|Table of Contents provided by Publisher. All Rights Reserved.|