Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting for the student or new professional.
This book, now in its fifth edition, aims specifically to guide students through the consultancy process, while also giving tips and techniques to the more seasoned practitioner. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants.
This fifth edition has been thoroughly revised to reflect today’s dynamic business environment. The impact of new digital technologies on consulting and business in general, and the use of evidence, gained through studies on consulting, are considered.
It provides a careful balance between theory and practice and is ideal for anyone who is undertaking a consulting project.
New to this edition
Louise Wickham is the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 30 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector.
Jeremy Wilcock is the Business Engagement Manager at the Business School, University of Hull. He has 27 years industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.
Part One Management consulting in context and how it adds value
1 The nature of management consulting and how it adds value
2 Consulting: the wider context and consulting process
3 The skills of the consultant and the project proposal
4 Consulting across borders and cultures
Apollo Tech Solutions case study: Part 1
Part Two Project evaluation and analysis
5 Defining the destination, developing a strategy and understanding change
6 Evaluating client capabilities and business opportunities 7 Working with clients and teams: the ‘soft’ skills
Apollo Tech Solutions case study: Part 2
Part Three Undertaking the project
8 Working with the client 9 Creative approaches for developing solutions
10 Decision-making in the client context 11 Managing the project
Apollo Tech Solutions case study: Part 3
Part Four Delivering the product to the client
12 Communication skills and presenting your ideas
13 Learning from success
Apollo Tech Solutions case study: Part 414 Consulting as a career