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This is the 4th edition with a publication date of 1/8/2009.
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MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
Table of Contents
|List of Abbreviations and Acronyms|
|Managing in the Electronic Medias|
|The Media Marketplace: Markets, Mergers, Alliances, and Partnerships|
|Ethics of Management|
|Theories of Management|
|Audiences and Audience Research|
|Programming: Strategy and Distribution|
|News and News Management|
|Regulatory Influences and Electronic Media Management|
|Electronic Media Management: The Role of Public Relations|
|Technology and Electronic Media Management|
|Glossary of Key Terms|
|Table of Contents provided by Publisher. All Rights Reserved.|