Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Management Of Electronic Mediaby Albarran, Alan B.
Questions About This Book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
|List of Abbreviations and Acronyms|
|Managing in the Electronic Medias|
|The Media Marketplace: Markets, Mergers, Alliances, and Partnerships|
|Ethics of Management|
|Theories of Management|
|Audiences and Audience Research|
|Programming: Strategy and Distribution|
|News and News Management|
|Regulatory Influences and Electronic Media Management|
|Electronic Media Management: The Role of Public Relations|
|Technology and Electronic Media Management|
|Glossary of Key Terms|
|Table of Contents provided by Publisher. All Rights Reserved.|