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Table of Contents
|List of Abbreviations and Acronyms|
|Managing in the Electronic Medias|
|The Media Marketplace: Markets, Mergers, Alliances, and Partnerships|
|Ethics of Management|
|Theories of Management|
|Audiences and Audience Research|
|Programming: Strategy and Distribution|
|News and News Management|
|Regulatory Influences and Electronic Media Management|
|Electronic Media Management: The Role of Public Relations|
|Technology and Electronic Media Management|
|Glossary of Key Terms|
|Table of Contents provided by Publisher. All Rights Reserved.|