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Management of Electronic Media with Infortrac,9780534563998

Management of Electronic Media with Infortrac

by
Edition:
3rd
ISBN13:

9780534563998

ISBN10:
0534563996
Format:
Paperback
Pub. Date:
8/10/2005
Publisher(s):
Wadsworth Publishing
List Price: $145.66

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Summary

Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic Media. 2. The Media Marketplace: Markets, Mergers, Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Programming: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences and Electronic Media Management. 12. Electronic Media Management: The Role of Public Relations. 13. Technology and Electronic Media Management. Glossary of Key Terms. Index.

Table of Contents

Preface xviii
List of Abbreviations and Acronyms
xxiii
Managing in the Electronic Media
1(24)
An Overview of Electronic Media in Society
3(2)
Radio
5(3)
AM Radio
6(1)
FM Radio
6(1)
Satellite Radio
7(1)
Television
8(1)
Multichannel Video: Cable and Satellite
9(1)
Telecommunications Industry
10(1)
Management in the Electronic Media
10(10)
Levels of Management
11(1)
Management Skills
12(2)
Management Functions
14(4)
Management Roles
18(2)
Summary
20(1)
Case Studies
21(1)
InfoTrac College Edition
22(1)
Web World
22(1)
References for Chapter 1
23(2)
The Media Marketplace: Markets, Mergers, Alliances, and Partnerships
25(28)
Electronic Media Markets
26(2)
Defining the Market
26(1)
Dual Product Markets
26(1)
Geographic Markets
27(1)
Market Structure
28(4)
Concentration in the Market
28(1)
Product Differentiation
29(1)
Barriers to Entry
29(1)
Cost Structures
30(1)
Vertical Integration
30(1)
Types of Market Structure
30(2)
Forces Affecting Markets
32(5)
Economic Conditions
32(1)
Technological Forces
33(1)
Regulatory Forces
34(1)
Global Forces
35(1)
Social Forces
36(1)
Synergy
37(1)
Alliances and Partnerships
37(5)
What Is a Strategic Alliance?
37(1)
Alliances to Develop and Market Programming and Content
38(1)
Alliances for Newsgathering
39(1)
Alliances to Expand Domestic and Global Markets
39(1)
Alliances to Refine Broadband Technology
39(1)
Alliances to Develop Wireless Distribution
40(1)
Alliances to Develop Interactive Television
40(1)
Mergers and Acquisitions
41(1)
Why So Many Mergers?
42(1)
Implications for Management
42(4)
Radio
44(1)
Television
44(1)
Cable
45(1)
Summary
46(1)
Case Studies
47(2)
InfoTrac College Edition
49(1)
Web World
49(1)
References for Chapter 2
49(4)
Ethics of Management
53(26)
What Is Ethics?
55(1)
Ethical Decision Making in Electronic Media
55(2)
Norms Used in Moral Decision Making
57(4)
The Golden Mean
58(1)
The Judeo-Christian Ethic
58(1)
The Categorical Imperative
59(1)
Utilitarianism
59(1)
Egalitarianism
60(1)
Relativism
60(1)
Social Responsibility Theory
60(1)
Deontological and Teleological Ethics
61(1)
Ethical Codes and Mission Statements
61(5)
Codes of Ethics
62(4)
Mission Statements
66(1)
Ethical Issues in Media Management
66(5)
Serving the Market or the Marketplace
67(1)
Controversies over Programming
67(1)
Ethics in News and Public Affairs
68(2)
Ethics in Sales
70(1)
Implementing an Ethics Program
71(1)
Summary
72(1)
Case Studies
73(3)
InfoTrac College Edition
76(1)
Web World
76(1)
References for Chapter 3
76(3)
Theories of Management
79(20)
Management as a Process
79(1)
Approaches to Management
80(13)
Classical School of Management
80(3)
Human Relations School of Management
83(4)
Modern Approaches to Management
87(6)
Management and the Electronic Media
93(1)
Summary
93(1)
Case Studies
94(2)
InfoTrac College Edition
96(1)
References for Chapter 4
97(2)
Financial Management
99(24)
What Is Financial Management?
100(1)
Meeting Financial Goals
100(1)
Implementing Financial Growth
101(1)
Budgeting
102(2)
Setting Priorities and Goals in Individual Departments
103(1)
Capital Budgeting
103(1)
Compiling the Budget
103(1)
Budgetary Flexibility
104(1)
Forecasting
104(1)
Monitoring Financial Performance
104(9)
Balance Sheet
105(3)
Income (P & L) Statement
108(2)
Statement of Cash Flows
110(2)
Other Financial Statements
112(1)
Sarbanes-Oxley Act
112(1)
Ratio Analysis
113(1)
Break-Even Analysis
114(2)
Depreciation and Amortization
116(2)
Reporting Financial Performance
118(1)
Summary
119(1)
Case Studies
119(3)
InfoTrac College Edition
122(1)
Web World
122(1)
References for Chapter 5
122(1)
Managing Personnel
123(26)
Personnel Management
124(11)
The Hiring Process
125(2)
Interviewing
127(2)
Orientation
129(2)
Performance Reviews
131(1)
Promotion
132(1)
Termination
133(1)
Part-Time Employees
134(1)
Interns
135(1)
Working with Personnel
135(1)
Legal Issues in Personnel Management
136(4)
Equal Employment Opportunity (EEO) Guidelines
136(1)
Sexual Harassment
137(2)
Other Labor Laws
139(1)
Labor Issues: Working with Unions
140(2)
Structure, Communication, and Personnel
142(1)
Summary
143(1)
Case Studies
144(3)
InfoTrac College Edition
147(1)
Web World
147(1)
References for Chapter 6
148(1)
Audiences and Audience Research
149(24)
Audience Research and Analysis
150(1)
Demographic Research Data
150(1)
Psychographic Research Data
151(1)
Geodemographic Research
152(1)
Sources of Audience Research Data
152(8)
Nielsen Media Research
153(1)
National Research Services for Radio
154(5)
Industry and Trade Associations
159(1)
Consulting Firms
160(1)
Internal Research Departments
160(1)
Using Audience Data
160(3)
Market Terminology
163(1)
A Word Regarding Samples
164(1)
Standard Error and Confidence Intervals
164(1)
Ratings Accuracy
165(1)
Research Application
165(1)
The Decline of Mass Media
166(1)
Summary
167(1)
Case Studies
167(3)
InfoTrac College Edition
170(1)
Web World
170(1)
References for Chapter 7
170(3)
Programming: Strategy and Distribution
173(24)
The Program Director
173(2)
Radio Programming
175(4)
Target Existing Audiences
176(1)
Develop a Niche
176(1)
Format Variables
176(3)
Television Programming
179(7)
First-Run Syndication
180(1)
Off-Network Syndication
180(1)
Ad Hoc Networks
181(1)
Local Programming
181(1)
Networks and Programming
182(4)
Cable Programming
186(2)
Management Issues in Programming
188(3)
Intense Competition for Audiences
189(1)
Demand for More Research
189(1)
Brand Development and Brand Extension
189(1)
Rising Costs of Programming
189(1)
Regulatory Concerns
190(1)
Utilization of the Internet
190(1)
Summary
191(1)
Case Studies
192(2)
InfoTrac College Edition
194(1)
Web World
194(1)
References for Chapter 8
195(2)
Marketing
197(28)
The Four Ps of Marketing
198(1)
Personnel in Electronic Media Marketing
199(1)
Marketing Strategies
200(2)
Segmentation
200(1)
Positioning
201(1)
Branding
201(1)
Sales versus Marketing
202(2)
Expanding Selling to Marketing
202(1)
Understanding Clients and Their Needs
203(1)
Sales Management: GSM, Local, and National Sales
204(11)
Role of the General Sales Manager (GSM)
204(1)
Local Advertising
204(1)
The Local Sales Staff: Account Executives
204(2)
Role of the Local Sales Manager
206(1)
Radio Revenue Projections and Rates
206(1)
Television Revenue Projections and Rates
207(1)
Cable Revenue Projections and Rates
208(1)
National Advertising
209(1)
Spot Advertising
209(1)
National Sales Staff
209(1)
Role of the Rep Firm
210(1)
Working with the Rep Firm
210(1)
Cooperative (Co-op) Advertising
211(1)
Sales Terminology
212(3)
Promotion as a Form of Marketing
215(3)
Duties of the Promotion Manager
216(1)
Types of Promotion
216(2)
Evaluating Marketing Efforts
218(1)
Summary
218(1)
Case Studies
219(3)
InfoTrac College Edition
222(1)
Web World
222(1)
References for Chapter 9
223(2)
News and News Management
225(20)
The Importance of News
226(4)
Localism
227(1)
News as Programming
228(2)
Organization of a News Department
230(5)
Staffing the News Department
230(3)
Budgeting and the News Department
233(2)
Issues in News Management
235(1)
Erosion of the News Audience
235(1)
Convergence
235(5)
Negotiations with News Talent
236(1)
Ratings and Sweeps
237(1)
News Ethics
237(1)
Race and Ethnicity Issues
238(1)
Dealing with Unions
239(1)
Summary
240(1)
Case Studies
240(3)
InfoTrac College Edition
243(1)
Web World
243(1)
References for Chapter 10
243(2)
Regulatory Influences and Electronic Media Management
245(26)
Regulatory Influences: The Federal Government
246(1)
The Executive Branch
246(1)
The Legislative Branch
246(1)
The Judicial Branch
247(1)
Role of State and Local Law
247(1)
Role of the Federal Communications Commission
247(15)
The FCC: A Brief History
248(1)
The Contemporary FCC
249(2)
FCC Regulatory Policies: What the FCC Does
251(1)
The FCC and Broadcasting
251(5)
The FCC and Programming Policies
256(2)
The FCC and Cable Television
258(2)
The FCC and Telephone Regulation
260(2)
Other Federal Departments and Agencies
262(1)
Department of Justice
262(1)
Federal Trade Commission
263(1)
National Telecommunications and Information Administration
263(1)
Federal Aviation Administration
263(1)
Informal Regulatory Forces
263(2)
Citizen/Consumer Groups
264(1)
Self-Regulation
264(1)
The Press
265(1)
Summary
265(1)
Case Studies
266(2)
InfoTrac College Edition
268(1)
Web World
269(1)
References for Chapter 11
269(2)
Electronic Media Management: The Role of Public Relations
271(18)
The Importance of Public Relations
272(4)
Who Handles Public Relations?
273(1)
Public Relations and Public Opinion
274(1)
How Managers Use Public Relations
274(2)
Publics and Electronic Media Institutions
276(3)
Media Publics
276(1)
Employee Publics
276(1)
Member Publics
276(1)
Community Publics
277(1)
Government Publics
277(1)
Investor Publics
277(1)
Consumer Publics
278(1)
International Publics
278(1)
Special Publics
278(1)
Integrated Marketing Communications
279(1)
The Demands of Publics
279(1)
Maintaining an Identity in the Market
279(3)
Dealing with Controversial Public Issues
282(3)
Journalistic Issues
282(1)
Complaints over Programming
283(1)
Complaints over Advertising
284(1)
Summary
285(1)
Case Studies
286(2)
InfoTrac College Edition
288(1)
Web World
288(1)
References for Chapter 12
288(1)
Technology and Electronic Media Management
289(20)
Technology Trends
289(7)
Distribution Technologies
290(3)
Consumer Technologies
293(3)
Media Content
296(2)
HD Considerations
296(1)
Repurposing Content
296(1)
Repackaging Content
297(1)
Business Models
298(2)
Multicasting
298(1)
Subscriptions
299(1)
E-Commerce
299(1)
Management Issues
300(3)
Personnel
300(1)
Fragmentation
301(1)
Creating Enterprise Value
302(1)
Summary
303(1)
Case Studies
304(1)
InfoTrac College Edition
305(1)
Web World
305(1)
References for Chapter 13
306(3)
Glossary of Key Terms 309(12)
Index 321


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