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Bob Hartley is Professor Emeritus at Cleveland State University's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management. His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing.?In 1976, the first Marketing Mistakes supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published.?He is listed in Who's Who in America, and Who's Who in the World.
Preface | p. v |
About the Author | p. ix |
Introduction | p. 1 |
Players in a Time of Economic Crisis | p. 9 |
Walmart-A Winner | p. 11 |
Procter & Gamble: An Old Strategy Is Found Wanting | p. 31 |
Great Comebacks | p. 43 |
Continental Airlines: Salvaging from the Ashes | p. 45 |
Harley-Davidson: A Long-Overdue Revival | p. 61 |
IBM: A Fading Giant Rejuvenates | p. 77 |
Entreprenurial Adventures | p. 97 |
Google-An Entrepreneurial Juggernaut | p. 99 |
Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds | p. 119 |
Planning | p. 137 |
Euro Disney: Bungling a Successful Format | p. 139 |
Boeing: Miscalculations on a Worldwide Scale | p. 157 |
Vanguard: Success in Taking the Road Less Traveled | p. 179 |
Leadership and Execution | p. 193 |
Hewlett-Packard Under Carly Fiorina, and After Her | p. 195 |
Southwest Airlines: ôTry to Match Our Pricesö | p. 213 |
Herman Miller: A Role-Model in Leadership | p. 233 |
Boston Beer-Can I Compete with the Big Boys? | p. 247 |
Controlling | p. 261 |
United Way: A Not-for-Profit Organization Also Needs Controls and Oversight | p. 263 |
Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing | p. 275 |
MetLife: Poorly Controlled Sales Practices | p. 291 |
Ethical Mistakes | p. 305 |
DaimlerChrysler: Blantant Misrepresentation | p. 307 |
Merck's Vioxx: A Catastrophe and Other Problems | p. 325 |
Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario | p. 341 |
Conclusions: What Can Be Learned? | p. 355 |
Index | p. 373 |
Table of Contents provided by Ingram. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.