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Management Mistakes and Successes, 10th Edition,9780470530528
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Management Mistakes and Successes, 10th Edition



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This is the 10th edition with a publication date of 9/1/2010.

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Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

Table of Contents

Prefacep. v
About the Authorp. ix
Introductionp. 1
Players in a Time of Economic Crisisp. 9
Walmart-A Winnerp. 11
Procter & Gamble: An Old Strategy Is Found Wantingp. 31
Great Comebacksp. 43
Continental Airlines: Salvaging from the Ashesp. 45
Harley-Davidson: A Long-Overdue Revivalp. 61
IBM: A Fading Giant Rejuvenatesp. 77
Entreprenurial Adventuresp. 97
Google-An Entrepreneurial Juggernautp. 99
Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Cloudsp. 119
Planningp. 137
Euro Disney: Bungling a Successful Formatp. 139
Boeing: Miscalculations on a Worldwide Scalep. 157
Vanguard: Success in Taking the Road Less Traveledp. 179
Leadership and Executionp. 193
Hewlett-Packard Under Carly Fiorina, and After Herp. 195
Southwest Airlines: ˘Try to Match Our Prices÷p. 213
Herman Miller: A Role-Model in Leadershipp. 233
Boston Beer-Can I Compete with the Big Boys?p. 247
Controllingp. 261
United Way: A Not-for-Profit Organization Also Needs Controls and Oversightp. 263
Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcingp. 275
MetLife: Poorly Controlled Sales Practicesp. 291
Ethical Mistakesp. 305
DaimlerChrysler: Blantant Misrepresentationp. 307
Merck's Vioxx: A Catastrophe and Other Problemsp. 325
Ford Explorers with Firestone Tires: Ill Handling a Killer Scenariop. 341
Conclusions: What Can Be Learned?p. 355
Indexp. 373
Table of Contents provided by Ingram. All Rights Reserved.

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