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Table of Contents
|About the Author||p. ix|
|Players in a Time of Economic Crisis||p. 9|
|Walmart-A Winner||p. 11|
|Procter & Gamble: An Old Strategy Is Found Wanting||p. 31|
|Great Comebacks||p. 43|
|Continental Airlines: Salvaging from the Ashes||p. 45|
|Harley-Davidson: A Long-Overdue Revival||p. 61|
|IBM: A Fading Giant Rejuvenates||p. 77|
|Entreprenurial Adventures||p. 97|
|Google-An Entrepreneurial Juggernaut||p. 99|
|Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds||p. 119|
|Euro Disney: Bungling a Successful Format||p. 139|
|Boeing: Miscalculations on a Worldwide Scale||p. 157|
|Vanguard: Success in Taking the Road Less Traveled||p. 179|
|Leadership and Execution||p. 193|
|Hewlett-Packard Under Carly Fiorina, and After Her||p. 195|
|Southwest Airlines: ˘Try to Match Our Prices÷||p. 213|
|Herman Miller: A Role-Model in Leadership||p. 233|
|Boston Beer-Can I Compete with the Big Boys?||p. 247|
|United Way: A Not-for-Profit Organization Also Needs Controls and Oversight||p. 263|
|Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing||p. 275|
|MetLife: Poorly Controlled Sales Practices||p. 291|
|Ethical Mistakes||p. 305|
|DaimlerChrysler: Blantant Misrepresentation||p. 307|
|Merck's Vioxx: A Catastrophe and Other Problems||p. 325|
|Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario||p. 341|
|Conclusions: What Can Be Learned?||p. 355|
|Table of Contents provided by Ingram. All Rights Reserved.|