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This is the 10th edition with a publication date of 9/1/2010.
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Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Table of Contents
|About the Author||p. ix|
|Players in a Time of Economic Crisis||p. 9|
|Walmart-A Winner||p. 11|
|Procter & Gamble: An Old Strategy Is Found Wanting||p. 31|
|Great Comebacks||p. 43|
|Continental Airlines: Salvaging from the Ashes||p. 45|
|Harley-Davidson: A Long-Overdue Revival||p. 61|
|IBM: A Fading Giant Rejuvenates||p. 77|
|Entreprenurial Adventures||p. 97|
|Google-An Entrepreneurial Juggernaut||p. 99|
|Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds||p. 119|
|Euro Disney: Bungling a Successful Format||p. 139|
|Boeing: Miscalculations on a Worldwide Scale||p. 157|
|Vanguard: Success in Taking the Road Less Traveled||p. 179|
|Leadership and Execution||p. 193|
|Hewlett-Packard Under Carly Fiorina, and After Her||p. 195|
|Southwest Airlines: ˘Try to Match Our Prices÷||p. 213|
|Herman Miller: A Role-Model in Leadership||p. 233|
|Boston Beer-Can I Compete with the Big Boys?||p. 247|
|United Way: A Not-for-Profit Organization Also Needs Controls and Oversight||p. 263|
|Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing||p. 275|
|MetLife: Poorly Controlled Sales Practices||p. 291|
|Ethical Mistakes||p. 305|
|DaimlerChrysler: Blantant Misrepresentation||p. 307|
|Merck's Vioxx: A Catastrophe and Other Problems||p. 325|
|Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario||p. 341|
|Conclusions: What Can Be Learned?||p. 355|
|Table of Contents provided by Ingram. All Rights Reserved.|