Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Table of Contents
|Laying the Foundation|
|General Electric: Changing with the Times|
|Management of Technology and Innovation: An Overview|
|Strategy Process and the Management of Technology and Innovation|
|Social Responsibility and the Management of Technology and Innovation|
|Innovation: Internal Strategy|
|GlaxoSmithKline: Successful Internal Innovation|
|Internal Innovation: Implementation|
|Innovation: Evaluation and Control|
|Innovation: Project Management and New Product Development|
|Obtaining Technology: External Strategy|
|Acer Group: a Family of Brands|
|Obtaining Technology: Planning|
|Obtaining Technology: Implementation|
|Obtaining Technology: Evaluation and Control|
|Managing Platforms and Portfolios of Technology|
|Building Strategic MTI Success|
|Google: a Pattern of Success|
|Building Capabilities for MTI Success|
|Organizational Learning and Knowledge Management|
|Waves of Innovation and Predicting the Future|
|Table of Contents provided by Publisher. All Rights Reserved.|