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The Management of Technology and Innovation A Strategic Approach,9780538478229
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The Management of Technology and Innovation A Strategic Approach

by ;
Edition:
2nd
ISBN13:

9780538478229

ISBN10:
0538478225
Format:
Paperback
Pub. Date:
8/3/2010
Publisher(s):
Cengage Learning
List Price: $174.66

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Summary

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Table of Contents

Laying the Foundation
General Electric: Changing with the Times
Management of Technology and Innovation: An Overview
Strategy Process and the Management of Technology and Innovation
Social Responsibility and the Management of Technology and Innovation
Innovation: Internal Strategy
GlaxoSmithKline: Successful Internal Innovation
Innovation: Planning
Internal Innovation: Implementation
Innovation: Evaluation and Control
Innovation: Project Management and New Product Development
Obtaining Technology: External Strategy
Acer Group: a Family of Brands
Obtaining Technology: Planning
Obtaining Technology: Implementation
Obtaining Technology: Evaluation and Control
Managing Platforms and Portfolios of Technology
Building Strategic MTI Success
Google: a Pattern of Success
Building Capabilities for MTI Success
Organizational Learning and Knowledge Management
Waves of Innovation and Predicting the Future
Table of Contents provided by Publisher. All Rights Reserved.


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