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9780538478229

The Management of Technology and Innovation A Strategic Approach

by ;
  • ISBN13:

    9780538478229

  • ISBN10:

    0538478225

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2010-08-03
  • Publisher: South-Western College Pub
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List Price: $239.99

Summary

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Table of Contents

Laying the Foundation
General Electric: Changing with the Times
Management of Technology and Innovation: An Overview
Strategy Process and the Management of Technology and Innovation
Social Responsibility and the Management of Technology and Innovation
Innovation: Internal Strategy
GlaxoSmithKline: Successful Internal Innovation
Innovation: Planning
Internal Innovation: Implementation
Innovation: Evaluation and Control
Innovation: Project Management and New Product Development
Obtaining Technology: External Strategy
Acer Group: a Family of Brands
Obtaining Technology: Planning
Obtaining Technology: Implementation
Obtaining Technology: Evaluation and Control
Managing Platforms and Portfolios of Technology
Building Strategic MTI Success
Google: a Pattern of Success
Building Capabilities for MTI Success
Organizational Learning and Knowledge Management
Waves of Innovation and Predicting the Future
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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