9780073375915

Managerial Economics

by ;
  • ISBN13:

    9780073375915

  • ISBN10:

    0073375918

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 1/27/2010
  • Publisher: McGraw-Hill/Irwin
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List Price: $238.61

Summary

Thomas and Maurices Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 10th edition. The 10th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.

Table of Contents

Some Preliminaries
Managers, Profits, and Markets
Demand, Supply, and Market Equilibrium
Marginal Analysis for Optimal Decisions
Basic Estimation Techniques
Demand Analysis
Theory of Consumer Behavior
Elasticity and Demand
Demand Estimation and Forecasting
Estimating and Forecasting Industry Demand for Price-Taking Firms
Production and Cost Analysis
Production and Cost in the Short Run
Production and Cost in the Long Run
Production and Cost Estimation
Linear Programming
Profit-Maximization in Various Market Structures
Managerial Decisions in Competitive Markets
Managerial Decisions for Firms with Market Power
Strategic Decision Making in Oligopoly Markets
Advanced Managerial Decision Making
Advanced Pricing Techniques
Pricing Multiple Products Related in Production
Decisions under Risk and Uncertainty
Government Regulation of Business
The Investment Decision
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

very good textbook March 12, 2011
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I bought this used textbook from this site and I got exactly what I expected .It is a very good book, it was cheap and very useful for my studying. This is a great book for the introduction to the ideas of managerial economies. The author explores the current market forces that create both opportunities and constraints for business enterprises . I strongly recommend it.
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cheaptextbooks February 22, 2011
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Great book for anyone going into the business world. This price is the cheapest I have found anywhere else. I give it four stars for that.
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Managerial Economics: 4 out of 5 stars based on 2 user reviews.

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