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Managerial Economics, 4th Edition,9780415809498
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Managerial Economics, 4th Edition

by ;
Edition:
4th
ISBN13:

9780415809498

ISBN10:
0415809495
Format:
Nonspecific Binding
Pub. Date:
6/20/2012
Publisher(s):
Routledge
List Price: $75.35

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Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 6/20/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with ** A completely new introductory chapter emphasizing decision-making and behavioral biases, ** Intensive application to current issues including the sub-prime financial crisis and global competition, as well as ** Streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance. The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.


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