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Managerial Economicsby Keat, Paul; Young, Philip K
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Table of Contents
|The firm and its goals|
|A.Supply and demand|
|The mathematics of supply and demand|
|Applications of supply and demand|
|Demand estimation and forecasting|
|The theory and estimation of production|
|The production of services|
|The multiple-input case|
|Expressing the production function with the use of calculus|
|The theory and estimation of cost|
|A mathematical restatement of the short-run cost function|
|The estimation of cost|
|Pricing and output decisions: perfect competition and monopoly|
|The use of calculus in pricing and output decisions|
|Break-even analysis (volume-cost-profit)|
|Pricing and output decision: monopolistic competition and oligopoly|
|Special pricing practices|
|Game theory and asymmetric information|
|Capital budgeting and risk|
|The value of a corporation|
|The multinational corporation and globalization|
|Government and industry: challenges and opportunities for today's manager|
|Managerial economics in action|
|Beverage industry survey|
|The business planning process|
|Beverage industry executives|
|Statistical and financial tables|
|Review of mathematical concepts used in managerial economics|
|Calculations for the time value of money|
|Solutions to odd-numbered problems|
|Table of Contents provided by Publisher. All Rights Reserved.|