Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction | |
The firm and its goals | |
A.Supply and demand | |
The mathematics of supply and demand | |
Demand elasticity | |
Applications of supply and demand | |
Demand estimation and forecasting | |
The theory and estimation of production | |
The production of services | |
The multiple-input case | |
Expressing the production function with the use of calculus | |
The theory and estimation of cost | |
A mathematical restatement of the short-run cost function | |
The estimation of cost | |
Pricing and output decisions: perfect competition and monopoly | |
The use of calculus in pricing and output decisions | |
Break-even analysis (volume-cost-profit) | |
Pricing and output decision: monopolistic competition and oligopoly | |
Special pricing practices | |
Game theory and asymmetric information | |
Capital budgeting and risk | |
The value of a corporation | |
The multinational corporation and globalization | |
Government and industry: challenges and opportunities for today's manager | |
Managerial economics in action | |
Beverage industry survey | |
The business planning process | |
Beverage industry executives | |
Statistical and financial tables | |
Index | |
Online appendices | |
Review of mathematical concepts used in managerial economics | |
Linear programming | |
Calculations for the time value of money | |
Solutions to odd-numbered problems | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.