9780136040040

Managerial Economics

by ;
  • ISBN13:

    9780136040040

  • ISBN10:

    0136040047

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 10/6/2008
  • Publisher: Prentice Hall
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List Price: $245.20

Summary

KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry. For business professionals looking to expand their knowledge of managerial and applied economics.

Table of Contents

Introduction
The firm and its goals
A.Supply and demand
The mathematics of supply and demand
Demand elasticity
Applications of supply and demand
Demand estimation and forecasting
The theory and estimation of production
The production of services
The multiple-input case
Expressing the production function with the use of calculus
The theory and estimation of cost
A mathematical restatement of the short-run cost function
The estimation of cost
Pricing and output decisions: perfect competition and monopoly
The use of calculus in pricing and output decisions
Break-even analysis (volume-cost-profit)
Pricing and output decision: monopolistic competition and oligopoly
Special pricing practices
Game theory and asymmetric information
Capital budgeting and risk
The value of a corporation
The multinational corporation and globalization
Government and industry: challenges and opportunities for today's manager
Managerial economics in action
Beverage industry survey
The business planning process
Beverage industry executives
Statistical and financial tables
Index
Online appendices
Review of mathematical concepts used in managerial economics
Linear programming
Calculations for the time value of money
Solutions to odd-numbered problems
Table of Contents provided by Publisher. All Rights Reserved.

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