9781118041581

Managerial Economics, 7th Edition

by ;
  • ISBN13:

    9781118041581

  • ISBN10:

    1118041585

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 11/1/2011
  • Publisher: Wiley
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Summary

The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions.  Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter.  The authors improve on existing content and integrate more of this content throughout.  The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible.  The presentations begin simply and are progressively applied to more and more challenging applications.

Table of Contents

CHAPTER 1 Introduction to Economic Decision Making 1

SECTION I: Decisions within Firms 25

CHAPTER 2 Optimal Decisions Using Marginal Analysis 27

CHAPTER 3 Demand Analysis and Optimal Pricing 77

CHAPTER 4 Estimating and Forecasting Demand 128

CHAPTER 5 Production 190

CHAPTER 6 Cost Analysis 226

SECTION II: Competing within Markets 281

CHAPTER 7 Perfect Competition 283

CHAPTER 8 Monopoly 319

CHAPTER 9 Oligopoly 349

CHAPTER 10 Game Theory and Competitive Strategy 397

CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis 446

SECTION III: Decision-Making Applications 497

CHAPTER 12 Decision Making under Uncertainty 499

CHAPTER 13 The Value of Information 541

CHAPTER 14 Asymmetric Information and Organizational Design 581

CHAPTER 15 Bargaining and Negotiation 630

CHAPTER 16 Auctions and Competitive Bidding 668

CHAPTER 17 Linear Programming 707

Answers to Odd-Numbered Questions

www.wiley.com/college/samuelson

Index 751

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