9780077804800

Managerial Economics & Business Strategy with Connect Access Card

by ;
  • ISBN13:

    9780077804800

  • ISBN10:

    0077804805

  • Edition: 8th
  • Format: Package
  • Copyright: 3/7/2013
  • Publisher: McGraw-Hill Education
  • View Upgraded Edition

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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Baye and Prince’s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill’s Connect Plus platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart’s adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Table of Contents

1. The Fundamentals of Managerial Economics

2. Market Forces: Demand and Supply

3. Quantitative Demand Analysis

4. The Theory of Individual Behavior

5. The Production Process and Costs

6. The Organization of the Firm

7. The Nature of Industry

8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9. Basic Oligopoly Models

10. Game Theory: Inside Oligopoly

11. Pricing Strategies for Firms with Market Power

12. The Economics of Information

13. Advanced Topics in Business Strategy

14. A Manager’s Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

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