9781439079232

Managerial Economics Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)

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  • ISBN13:

    9781439079232

  • ISBN10:

    1439079234

  • Edition: 12th
  • Format: Hardcover
  • Copyright: 8/3/2010
  • Publisher: South-Western College Pub
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Summary

This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.

Table of Contents

Introduction
Introduction and Goals of the Firm
Fundamental Economic Concepts. 2A
Differential Calculus Techniques in Management
Demand and Forecasting
Demand Analysis
Estimating Demand. 4A
Problems in Applying the Linear Regression Model
Business and Economic Forecasting
Managing in the Global Economy
Production and Cost
Production Economics. 7A
Maximization of Production Output Subject to a Cost Constraint
Cost Analysis. 8A
Long-Run Costs with a Cobb-Douglas Production Function
Applications of Cost Theory
Pricing and Output Decisions: Strategy and Tactics
Prices, Output, & Strategy: Pure and Monopolistic Competition
Price and Output Determination: Monopoly and Dominant Firms
Price and Output Determination: Oligopoly
Game-Theoretic Rivalry: Best-Practice Tactics. 13A
Entry Deterrence and Accommodation Games
Pricing Techniques and Analysis. 14A
Revenue Management
Organizational Architecture and Regulation of Business
Contracting, Governance, and Organizational Form. 15A
Auction Design and Information
Government Regulation
Long-Term Investment Analysis
The Time Value of Money
Tables
Check Answers to Selected End-of-Chapter Exercises
Index
Web
Consumer Choice Using Indifference Curve Analysis Web
International Parity Conditions
Web
Production Decisions and Linear Programming
Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study
Web
Pricing of Joint Products and Transfer Pricing
Table of Contents provided by Publisher. All Rights Reserved.

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