Managerial Economics Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)

by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.

• ISBN13: 9781439079232
• ISBN10: 1439079234
• Edition: 12th
• Format: Hardcover
• Copyright: 2010-08-03
• Publisher: South-Western College Pub

Summary

This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.

Table of Contents

Introduction

Introduction and Goals of the Firm

Fundamental Economic Concepts. 2A

Differential Calculus Techniques in Management

Demand and Forecasting

Demand Analysis

Estimating Demand. 4A

Problems in Applying the Linear Regression Model

Business and Economic Forecasting

Managing in the Global Economy

Production and Cost

Production Economics. 7A

Maximization of Production Output Subject to a Cost Constraint

Cost Analysis. 8A

Long-Run Costs with a Cobb-Douglas Production Function

Applications of Cost Theory

Pricing and Output Decisions: Strategy and Tactics

Prices, Output, & Strategy: Pure and Monopolistic Competition

Price and Output Determination: Monopoly and Dominant Firms

Price and Output Determination: Oligopoly

Game-Theoretic Rivalry: Best-Practice Tactics. 13A

Entry Deterrence and Accommodation Games

Pricing Techniques and Analysis. 14A

Revenue Management

Organizational Architecture and Regulation of Business

Contracting, Governance, and Organizational Form. 15A

Auction Design and Information

Government Regulation

Long-Term Investment Analysis

The Time Value of Money

Tables

Check Answers to Selected End-of-Chapter Exercises

Index

Web

Consumer Choice Using Indifference Curve Analysis Web

International Parity Conditions

Web

Production Decisions and Linear Programming

Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study

Web

Pricing of Joint Products and Transfer Pricing

Table of Contents provided by Publisher. All Rights Reserved.