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This is the 12th edition with a publication date of 8/3/2010.
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This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.
Table of Contents
|Introduction and Goals of the Firm|
|Fundamental Economic Concepts. 2A|
|Differential Calculus Techniques in Management|
|Demand and Forecasting|
|Estimating Demand. 4A|
|Problems in Applying the Linear Regression Model|
|Business and Economic Forecasting|
|Managing in the Global Economy|
|Production and Cost|
|Production Economics. 7A|
|Maximization of Production Output Subject to a Cost Constraint|
|Cost Analysis. 8A|
|Long-Run Costs with a Cobb-Douglas Production Function|
|Applications of Cost Theory|
|Pricing and Output Decisions: Strategy and Tactics|
|Prices, Output, & Strategy: Pure and Monopolistic Competition|
|Price and Output Determination: Monopoly and Dominant Firms|
|Price and Output Determination: Oligopoly|
|Game-Theoretic Rivalry: Best-Practice Tactics. 13A|
|Entry Deterrence and Accommodation Games|
|Pricing Techniques and Analysis. 14A|
|Organizational Architecture and Regulation of Business|
|Contracting, Governance, and Organizational Form. 15A|
|Auction Design and Information|
|Long-Term Investment Analysis|
|The Time Value of Money|
|Check Answers to Selected End-of-Chapter Exercises|
|Consumer Choice Using Indifference Curve Analysis Web|
|International Parity Conditions|
|Production Decisions and Linear Programming|
|Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study|
|Pricing of Joint Products and Transfer Pricing|
|Table of Contents provided by Publisher. All Rights Reserved.|