Managerial Economics Applications, Strategies and Tactics with Economic Applications

by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.

• ISBN13: 9780324259230
• ISBN10: 0324259239
• Edition: 10th
• Format: Hardcover
• Copyright: 2004-03-11
• Publisher: South-Western College Pub

Summary

This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Table of Contents

Introduction

Introduction and Goals of the Firm

Fundamental Economic Concepts

Differential Calculus Techniques in Management

Demand and forecasting

Demand Analysis

Indifference Curve Analysis of Demand

Estimation of Demand

Problems in Applying the Linear Regression Model

Business and Economic Forecasting

Managing Exports

International Parity Conditions

Production And Cost

Production Economics

Maximization of Production Output Subject to a Cost Constraint

Production Decisions and Linear Programming

Cost Analysis

Long-Run Costs with Cobb-Douglas Production Function

Applications of Cost Theory

Mass Customization and the Learning Curve

Pricing And Output Decisions: Strategy And Tactics

Prices, Output, and Strategy: Pure and Monopolistic Competition

Price and Output Determination: Monopoly and Dominant Firms

Price and Output Determination: Oligopoly

Game-Theoretic Rivalry: Best-Practice Tactics

Capacity Planning and Pricing Against a Low-Cost Competitor: A Case Study of Piedmont Airlines and People Express

Pricing Techniques and Analysis

Revenue Management

Pricing of Joint Products and Transfer Products

ORganizational Architechture And Institutional Economics

Contracting, Governance, and Organizational Form

Optimal Mechanism Design

Externalities

Government Regulation

Long-Term Investment Decisions And Risk Management

Long-Term Investment Analysis

Decisions Under Risk and Uncertainty

Table of Contents provided by Publisher. All Rights Reserved.