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Managerial Economics and Business Strategy with Data Disk,9780072818635
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Managerial Economics and Business Strategy with Data Disk

by
Edition:
4th
ISBN13:

9780072818635

ISBN10:
0072818638
Format:
Hardcover
Pub. Date:
6/28/2002
Publisher(s):
MCG (Manual)
List Price: $134.90
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Summary

Baye's Managerial Economics and Business Strategy is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fourth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of frontier research in his new chapter on advanced topics. The Fourth Edition also offers completely new problem material, data, and much more.

Table of Contents

1 The Fundamentals of Managerial Economics

2 Market Forces: Demand and Supply

3 Quantitative Demand Analysis

4 The Theory of Individual Behavior

5 The Production Process and Costs

6 The Organization of the Firm

7 The Nature of Industry

8 Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets

9 Basic Oligopoly Models

10 Game Theory: Inside Oligopoly

11 Pricing Strategies for Firms with Market Power

12 The Economics of Information

13 NEW! Advanced Topics in Business Strategy

14 A Manager's Guide to Government in the Marketplace



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