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Managerial Economics: Economic Tools for Today's Decision Makers

by Keat, Paul G.; Young, Philip K. Y.

ISBN13:

ISBN10:

0023622954

Format:

Hardcover

Pub. Date:

3/1/1992

Publisher(s):

Prentice Hall

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This is the edition with a publication date of 3/1/1992.

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Introduction	p. 1
The Goals of a Firm	p. 21
Supply and Demand	p. 68
Demand Elasticity	p. 100
Demand Estimation	p. 150
Forecasting	p. 200
The Theory of Production	p. 242
Cost	p. 298
Linear Programming	p. 336
The Estimation of Production and Cost Functions	p. 360
Market Structure and Output and Pricing Decisions	p. 400
Break-Even Analysis (Volume-Cost-Profit)	p. 444
Special Pricing Practices	p. 466
Capital Budgeting	p. 504
Risk and Uncertainty	p. 548
The Role of Government in the Market Economy	p. 580
Appendix	p. 617
Index	p. 633
Table of Contents provided by Blackwell. All Rights Reserved.