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Managerial Economics Markets and the Firm
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Table of Contents
|Introduction: Economics and Management|
|The Power of Markets|
|The Prime Directive|
|The Theory of the Firm?|
|Strategic Formulation of Economic Profit|
|Mechanics of Profit Maximization|
|Revenue Management: Price Strategies|
|Organization and Corporate Culture|
|Minimizing Costs: Capital|
|Personnel and Compensation|
|The Knowledge Economy|
|The Grabbing Hand|
|Strategic Behavior: The Application of Games|
|Table of Contents provided by Publisher. All Rights Reserved.|