9780321566447

Managerial Economics and Strategy

by ;
  • ISBN13:

    9780321566447

  • ISBN10:

    0321566440

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 8/20/2013
  • Publisher: Pearson
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Summary

Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.

 

Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.

 

In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.

 

To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.

 

Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes:

  • ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics
  • ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics

MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

Table of Contents

Table of Contents:

 

Chapter 1      Introduction

Chapter 2      Supply and Demand

Chapter 3      Empirical Methods

Chapter 4      Consumer Choice

Chapter 5      Production

Chapter 6      Costs

Chapter 7      Firm Organization and Market Structure

Chapter 8      Competitive Firms and Markets

Chapter 9      Monopoly

Chapter 10     Pricing with Market Power

Chapter 11    Oligopoly and Monopolistic Competition

Chapter 12    Game Theory and Business Strategy

Chapter 13     Strategies Over Time

Chapter 14     Uncertainty

Chapter 15     Asymmetric Information and Contracts

Chapter 16     Government and Business

Chapter 17     Global Business

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