9780073402819

Managerial Economics

by ;
  • ISBN13:

    9780073402819

  • ISBN10:

    0073402818

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 3/16/2007
  • Publisher: McGraw-Hill/Irwin
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Summary

Thomas and Maurice's Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.

Table of Contents

Preface
Some Preliminaries
Managers, Profits, and Markets
Demand, Supply, and Market Equilibrium
Marginal Analysis for Optimal Decision Making
Basic Estimation Techniques
Demand Analysis
Theory of Consumer Behavior
Elasticity and Demand
Demand Estimation and Forecasting
Production and Cost Analysis
Production and Cost in the Short Run
Production and Cost in the Long Run
Production and Cost EstimationOn the Website: Special Topic
Linear Programming
Profit-Maximization in Various Market Structures
Managerial Decisions in Competitive Markets
Managerial Decisions for Firms with Market Power
Strategic Decision Making in Oligopoly Markets
Advanced Managerial Decision Making
Advanced Techniques for Profit Maximization
Decisions Under Risk and UncertaintyOn the Website: Special Topic
Investment Decisions
Appendix: Statistical Tables Answers To Technical Problems
Index
Table of Contents provided by Publisher. All Rights Reserved.

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