Manager's Guide To Business Writing 2/E

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/11/2011
  • Publisher: McGraw-Hill Education

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Write every business correspondence with speed, precision, and power The number one prerequisite for effective management is effective communicationand writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of youand people will make judgments accordingly. Manager's Guide to Business Writing, Second Edition, provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness. Manager's Guide to Business Writingteaches you how to: Know your audience and your purpose before you start writing Engage readers' curiosity from the first sentence Compose instructions that are easy to understand and follow Write effectively on social media platforms and blogs Master the foundations of effective writinggrammar, sentence structure, spelling, and style Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative features to help you navigate each page: - Clear definitions of key terms and concepts - Tactics and strategies for applying writing skills to management issues - Tricks of the trade for crafting clear and effective documents - Examples of successful business writing - Cautions for when things can go wrong in composing memos, e-mails, and reports - Practical advice for avoiding common errors - Specific procedures for planning and executing your writing on the job

Table of Contents

Prefacep. ix
Write for Your Readersp. 1
Know Your Readersp. 2
What If You Don't Know Your Readers?p. 3
Check for Readabilityp. 9
Write from the Reader's Perspectivep. 11
Build Reader Rapportp. 12
Come to Terms with Genderp. 13
Manager's Checklist for Chapter 1p. 16
From Purpose Through Processp. 17
Know Your Single Purposep. 17
Writing in Four Stagesp. 21
Five-Step Revision and Editp. 28
Help for Your Grammarp. 29
Manager's Checklist for Chapter 2p. 30
The Power of Words to Express, Not impressp. 31
Make It Clear, Economical, and Straightforwardp. 31
Avoid Trite Phrases, Cliches, and Jargonp. 38
Accentuate the Positivep. 40
Make It Activep. 41
Avoid Typographical Excessp. 42
Avoid Noun and Adjective Stacksp. 43
Choices and Considerationp. 43
Manager's Checklist for Chapter 3p. 44
Structure Your Writing to Reach Your Readerp. 45
Techniques to Engage the Readerp. 45
Traditional Letter Formp. 46
E-Mail Formp. 49
Tips for Writing at Chip Speedp. 52
Five Formats for Letters and E-Mailp. 53
Manager's Checklist for Chapter 4p. 62
The Power of Visuals, White Space, and Headingsp. 65
Visuals: Into the Head Through the Eyesp. 65
White Space: Making the Most of Nothingp. 69
Headings: Signposts and Signalsp. 70
Summaryp. 72
Manager's Checklist for Chapter 5p. 74
Writing Basics: Grammar and Stylep. 75
Stylep. 76
Vocabularyp. 78
Grammarp. 80
Spellingp. 86
Punctuationp. 86
Layoutp. 88
Going Beyond This Bookp. 90
Manager's Checklist for Chapter 6p. 90
How to Start and Stopp. 91
Gaining Attentionp. 91
Effective Openingsp. 94
Holding Your Readersp. 96
Ending Strongp. 96
Manager's Checklist for Chapter 7p. 98
Writing for Social Mediap. 103
Blogsp. 103
Tweetingp. 103
Facebookp. 105
Summaryp. 108
Manager's Checklist for Chapter 8p. 109
Zero-Based Writingp. 111
Move from Assumptions to Perspectivep. 111
Master Process Writingp. 112
Write Clear, Practical Descriptionsp. 113
Write Simple Instructionsp. 114
Manager's Checklist for Chapter 9p. 120
Dealing with Tough Situationsp. 121
Breaking Bad Newsp. 122
Reacting to a Predicamentp. 125
Above All, Do No Harmp. 127
Turning Negatives into Positivesp. 128
Competence and Confidencep. 129
Manager's Checklist for Chapter 10p. 130
Reports, Reports, Reportsp. 131
Basics for All Reportsp. 131
Occasional Reportp. 134
Activity Reportp. 136
Status or Progress Reportp. 140
Formal Reportp. 143
Evaluating Your Reportp. 148
Manager's Checklist for Chapter 11p. 150
Persuading Your Readersp. 151
How to Persuade in Three Difficult Stepsp. 152
Ten Rules of Persuasionp. 153
Use a Problem/Solution Formatp. 159
Write Powerful Proposalsp. 160
Conclusionp. 163
Manager's Checklist for Chapter 12p. 164
Appendix. Postscript: Top 10 Tips for Writing Well in Businessp. 165
Indexp. 169
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