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Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies,9781466636316
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Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies

ISBN13:

9781466636316

by
ISBN10:
1466636319
Format:
Hardcover
Pub. Date:
3/31/2013
Publisher(s):
Igi Global
List Price: $185.00

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This is the edition with a publication date of 3/31/2013.

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.


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