Managing Health Programs and Projects

by Beaufort B. Longest (University of Pittsburgh)

• ISBN13: 9780787971854
• ISBN10: 0787971855
• Edition: 1st
• Format: Hardcover
• Copyright: 2004-07-01
• Publisher: Jossey-Bass

Summary

This essential resource shows how to effectively organize, implement, and evaluate health programs and projects. "Managing Health Programs and Projects clearly defines and describes the work of managers in health programs and projects. The book explores the decision-making process, defines the process of communicating, probes the fundamentals of program planning, explains budgeting, covers staffing for programs and projects, and explains how leaders motivate participants in health programs and projects.

Author Biography

Beaufort B. Longest Jr. is M. Allen Pond Professor of Health Policy and Management in the Department of Health Policy and Management in the Graduate School of Public Health at the University of Pittsburgh. He also holds a secondary appointment as professor of business administration in the Katz Graduate School of Business, and is director of the University of Pittsburgh’s Health Policy Institute.

Table of Contents

Figures, Tables, and Exhibits	xi
Preface	xv
The Author	xxi
1 Management Work	1	(38)
Health and Health Determinants	3	(1)
Health Programs and Projects as Logic Models and as Organizations	3	(5)
Program and Project Management	8	(1)
The Work of Managers: Activities and Roles	8	(16)
Managing Programs and Projects Ethically	24	(6)
Managers and the Success of Programs and Projects	30	(1)
Summary	31	(2)
Chapter Review Questions	33	(1)
Appendix A: Example of a Health Program	34	(3)
Connecting Lifestyle and Health: A Grassroots Program Reaches Out to a Specific Community Group
Appendix B: Example of a Health Project	37	(2)
National Standards for Culturally and Linguistically Appropriate Services in Health Care
2 Strategizing the Future	39	(36)
Conducting a Situational Analysis	41	(9)
Reconsidering and Revising the Logic Model	50	(3)
Developing Operational Plans to Accomplish Desired Results	53	(3)
Assessing Progress and Controlling Performance	56	(7)
The Link Between Strategizing and the Performance of Programs and Projects	63	(1)
Business Plans	64	(8)
Planning for Interventions Undertaken by Programs and Projects 66
Summary	72	(2)
Chapter Review Questions	74	(1)
3 Designing for Effectiveness	75	(36)
Designing Logic Models	76	(6)
Designing the Processes Component of Logic Models	82	(2)
Creating Organization Designs	84	(1)
Key Concepts in Organization Design	84	(15)
Application of the Key Organization Design Concepts	99	(5)
Informal Aspects of Organization Designs	104	(4)
Summary	108	(2)
Chapter Review Questions	110	(1)
4 Leading to Accomplish Desired Results	111	(34)
Motivation at Work	112	(16)
Influence and Leading, Interpersonal Power and Influence	128	(3)
The Ongoing Search to Understand Effective Leading	131	(9)
Toward an Integrative Approach to Effective Leading	140	(3)
Summary	143	(1)
Chapter Review Questions	144	(1)
5 Making Good Management Decisions	145	(39)
Decision Making Defined	146	(1)
Involving Other Participants in Decision Making	147	(3)
Characteristics of Management Decisions in Programs and Projects	150	(2)
The Decision-Making Process	152	(30)
Summary	182	(1)
Chapter Review Questions	183	(1)
6 Communicating for Understanding	184	(32)
Communicating: Key to Effective Stakeholder Relations	185	(4)
A Model of the Communicating Process	189	(3)
Barriers to Communicating Effectively	192	(5)
Communicating within Programs and Projects	197	(5)
Communicating with External Stakeholders	202	(7)
Communicating When Something Goes Wrong	209	(5)
Summary	214	(1)
Chapter Review Questions	215	(1)
7 Managing Quality-Totally	216	(27)
Quality Defined	218	(1)
Measuring Quality	219	(1)
Managing Quality	220	(1)
A Total Quality (TQ) Approach to Managing Quality	221	(19)
Summary	240	(2)
Chapter Review Questions	242	(1)
8 Commercial and Social Marketing	243	(28)
Commercial Marketing Strategies in Health Programs and Projects	244	(5)
The 4 Ps of a Commercial Marketing Strategy	249	(10)
Social Marketing in Health Programs and Projects	259	(4)
Ethics in Commercial and Social Marketing Strategies	263	(3)
Evaluating Commercial and Social Marketing Strategies	266	(2)
Summary	268	(1)
Chapter Review Questions	269	(2)
Epilogue	271	(5)
References	276	(11)
Index	287