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This is the 2nd edition with a publication date of 7/14/2011.
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Managing Sport Organizations, 2e is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The authors introduce important industry segment information chapter by chapter, allowing students to wed theory and application throughout. An online Instructors Manual and a Test Bank are available as well. Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- finance, marketing, legal, HR, governance and so on
Table of Contents
|The sport management challenge||p. 1|
|Globalization, ethics, and the sporting goods and athletic footwear and apparel industry||p. 50|
|Information technology management and the sports media||p. 82|
|Developing goals and school and youth sports||p. 116|
|Decision making and the health and fitness industry||p. 151|
|Strategic management and sport facilities||p. 185|
|Designing the organization and sport agency||p. 222|
|Motivation and leadership and professional league sport||p. 268|
|Human resource management and the tour sport industry||p. 306|
|Managing change in collegiate athletics||p. 352|
|Table of Contents provided by Blackwell. All Rights Reserved.|