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Table of Contents
|Nature and Characteristics of Market Research|
|Planning for Market Research|
|The Focus Group|
|Qualitative Sampling and Data Analysis|
|Choice Modeling via Conjoint Analysis|
|Sampling for Quantitative Research|
|Quantitative Data Analysis|
|Combining Research Techniques Into Research Strategies|
|The Limits of Market Research|
|About the Author|
|Table of Contents provided by Publisher. All Rights Reserved.|