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9781444159646

Market Research In a Week: A Teach Yourself Guide

by
  • ISBN13:

    9781444159646

  • ISBN10:

    144415964X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-03-30
  • Publisher: Teach Yourself
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Summary

Learn in a week, what the leading experts on market research learn in a lifetime. The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

Table of Contents

Sunday: Market research - what it's all about / Monday: Planning the research / Tuesday: Types of research / Wednesday: Research methods / Thursday: Doing the research / Friday: Analysing the results / Saturday: Using the research

Supplemental Materials

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