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Table of Contents
|Customer Focus and Managing Customer Loyalty|
|Marketing Performance and Marketing Profitability|
|Market Potential, Market Demand, and Market Share|
|The Customer Experience and Value Creation|
|Market Segmentation and Segmentation Strategies|
|Competitor Analysis and Sources of Advantage|
|Product Positioning, Branding, and Product Line Strategies|
|nbsp;Value-Based Pricing and Pricing Strategies|
|Marketing Channels and Channel Mapping|
|Marketing Communications and Customer Response|
|Portfolio Analysis and Strategic Market Planning|
|Building a Marketing Plan|
|Performance Metrics and Strategy Implementation|
|Market-Based Management and Financial Performance|
|Table of Contents provided by Publisher. All Rights Reserved.|