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This is the 10th edition with a publication date of 10/8/2008.
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With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.
Table of Contents
|The World of Marketing|
|An Overview of Marketing|
|Strategic Planning for Competitive Advantage|
|Ethics and Social Responsibility|
|The Marketing Environment|
|Developing a Global Vision|
|Analyzing Marketing Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Product Decisions XX|
|Product Concepts xx|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Supply Chain Management|
|Promotion and Communication Strategies|
|Promotional Planning for Competitive Advantage|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Consumer Relationship Management (CRM)|
|Table of Contents provided by Publisher. All Rights Reserved.|