CART

(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Marketing,9780324591095
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing

ISBN13:

9780324591095

by ; ;
ISBN10:
0324591098
Edition:
10th
Format:
Hardcover
Pub. Date:
10/8/2008
Publisher(s):
South-Western College Pub
List Price: $439.99
More New and Used
from Private Sellers
Starting at $0.48

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out


  • Marketing with Student CD-ROM
    Marketing with Student CD-ROM
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing with Student CD-ROM and InfoTrac College Edition
    Marketing with Student CD-ROM and InfoTrac College Edition
  • Marketing
    Marketing
  • Marketing (with InfoTrac)
    Marketing (with InfoTrac)
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing





Summary

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.

Table of Contents

The World of Marketing
An Overview of Marketing
Strategic Planning for Competitive Advantage
Ethics and Social Responsibility
The Marketing Environment
Developing a Global Vision
Analyzing Marketing Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Decisions XX
Product Concepts xx
Developing and Managing Products
Services and Nonprofit Organization Marketing
Distribution Decisions
Marketing Channels
Supply Chain Management
Retailing
Promotion and Communication Strategies
Promotional Planning for Competitive Advantage
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Decisions
Pricing Concepts
Setting the Right Price
Technology-Driven Marketing
Consumer Relationship Management (CRM)
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...