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Marketing,9780324591095

Marketing

by ; ;
Edition:
10th
ISBN13:

9780324591095

ISBN10:
0324591098
Format:
Hardcover
Pub. Date:
10/8/2008
Publisher(s):
Cengage Learning
List Price: $377.99

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Summary

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.

Table of Contents

The World of Marketing
An Overview of Marketing
Strategic Planning for Competitive Advantage
Ethics and Social Responsibility
The Marketing Environment
Developing a Global Vision
Analyzing Marketing Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Decisions XX
Product Concepts xx
Developing and Managing Products
Services and Nonprofit Organization Marketing
Distribution Decisions
Marketing Channels
Supply Chain Management
Retailing
Promotion and Communication Strategies
Promotional Planning for Competitive Advantage
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Decisions
Pricing Concepts
Setting the Right Price
Technology-Driven Marketing
Consumer Relationship Management (CRM)
Table of Contents provided by Publisher. All Rights Reserved.


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