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Table of Contents
|Marketing Strategy and Customer Relationships|
|An Overview of Strategic Marketing|
|Planning, Implementing, and Controlling Marketing Strategies|
|Environmental Forces, Social Responsibility, and Ethics|
|The Marketing Environment|
|Social Responsibility and Ethics in Marketing|
|Markets and Customer Behavior|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Reaching Global Markets|
|Using Technology, Information, and Target Market Analysis|
|E-Marketing and Customer Relationship Management|
|Marketing Research and Information Systems|
|Target Markets: Segmentation, Evaluation, and Positioning|
|Developing and Managing Products|
|Branding and Packaging|
|Marketing Channels and Supply Chain Management|
|Wholesaling and Physical Distribution|
|Retailing and Direct Marketing|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Careers in Marketing|
|Financial Analysis in Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|