Marketing Strategy and Customer Relationships | |
An Overview of Strategic Marketing | |
Planning, Implementing, and Controlling Marketing Strategies | |
Environmental Forces, Social Responsibility, and Ethics | |
The Marketing Environment | |
Social Responsibility and Ethics in Marketing | |
Markets and Customer Behavior | |
Consumer Buying Behavior | |
Business Markets and Buying Behavior | |
Reaching Global Markets | |
Using Technology, Information, and Target Market Analysis | |
E-Marketing and Customer Relationship Management | |
Marketing Research and Information Systems | |
Target Markets: Segmentation, Evaluation, and Positioning | |
ProductDecisions | |
Product Concepts | |
Developing and Managing Products | |
Branding and Packaging | |
Services Marketing | |
Distribution Decisions | |
Marketing Channels and Supply Chain Management | |
Wholesaling and Physical Distribution | |
Retailing and Direct Marketing | |
Promotion Decisions | |
Integrated Marketing Communications | |
Advertising and Public Relations | |
Personal Selling and Sales Promotion | |
Pricing Decisions | |
Pricing Concepts | |
Setting Prices | |
Appendices | |
Careers in Marketing | |
Financial Analysis in Marketing | |
Sample | |
Marketing Plan | |
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