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Table of Contents
|Marketing Strategy And Customer Relationships|
|An Overview of Strategic Marketing|
|Planning, Implementing, and Controlling Marketing Strategies|
|Environmental Forces And Social And Ethical Responsibilities|
|The Marketing Environment|
|Social Responsibility and Ethics in Marketing|
|Using Information, Technology, And Target Market Analysis|
|Marketing Research and Information Systems|
|Target Markets: Segmentation, Evaluation, and Positioning|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Reaching Global Markets|
|Developing and Managing Products|
|Branding and Packaging|
|Marketing Channels and Supply-Chain Management|
|Retailing, Direct Marketing, and Wholesaling|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Careers in Marketing|
|Financial Analysis in Marketing|
|Sample Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|