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Marketing,9780547167473
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Marketing

by
Edition:
1st
ISBN13:

9780547167473

ISBN10:
0547167474
Format:
Hardcover
Pub. Date:
12/29/2008
Publisher(s):
Cengage Learning
List Price: $265.95

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This is the 1st edition with a publication date of 12/29/2008.
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Summary

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Table of Contents

Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
Environmental Forces and Social and Ethical Responsibilities
The Marketing Environment
Social Responsibility and Ethics in Marketing
Using Information, Technology, and Target Market Analysis
Marketing Research and Information Systems
Target Markets: Segmentation, Evaluation, and Positioning
Customer Behavior
Consumer Buying Behavior
Business Markets and Buying Behavior
Reaching Global Markets
Product Decisions
Product Concepts
Developing and Managing Products
Branding and Packaging
Services Marketing
Distribution Decisions
Marketing Channels and Supply-Chain Management
Retailing, Direct Marketing, and Wholesaling
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices
Careers in Marketing
Financial Analysis in Marketing
Sample Marketing Plan
Table of Contents provided by Publisher. All Rights Reserved.


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