CART

(0) items

Marketing 2012

by ;
Edition:
16th
ISBN13:

9781111526191

ISBN10:
1111526192
Format:
Paperback
Pub. Date:
1/12/2011
Publisher(s):
South-Western College Pub
List Price: $215.33

Buy Used Textbook

(Recommended)
In Stock Usually Ships in 24-48 Hours
$32.29

Buy New Textbook

Usually Ships in 2-3 Business Days
$193.80

Rent Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $11.00

Questions About This Book?

What version or edition is this?
This is the 16th edition with a publication date of 1/12/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

Related Products


  • Marketing 2016
    Marketing 2016
  • Marketing 2014
    Marketing 2014
  • Marketing
    Marketing
  • Marketing
    Marketing





Summary

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.


Please wait while the item is added to your cart...