CART

(0) items

Marketing,9780073049021
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing

by ;
Edition:
1st
ISBN13:

9780073049021

ISBN10:
0073049026
Format:
Hardcover
Pub. Date:
2/20/2007
Publisher(s):
McGraw-Hill/Irwin
List Price: $185.96
More New and Used
from Private Sellers
Starting at $0.01
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Summary

This text applies the marketing concept. Marketing and it's supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.

Table of Contents

Assessing the Marketplace
Overview of Marketing
Developing Marketing Strategies
Ethics
Analyzing the Environment
Understanding the Marketplace
Consumer Behavior
Business-to-Business
Global Markets
Targeting the Marketplace
Segmenting & Targeting
Marketing Research
Value Creation
Developing New Products
Managing the Product Portfolio and Branding
The Role of Services
Value Capture
Pricing Concepts
Setting Prices
Value Delivery
Designing the Channel and Supply Chain Management
Retailing
Value Communication
Integrated Marketing Communication
Advertising
Personal Selling
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...