Explaining | |
The Meaning of Marketing | |
The Market in Marketing | |
Marketing in an Organization | |
A Broader Perspective on Marketing | |
Creating | |
Value for Customers | |
A Perspective on Behavior | |
Consumer Insights | |
The Brand | |
Strategizing | |
The Segment, Target and Position | |
The Marketing Plan | |
Managing | |
Product and Service Strategies | |
Pricing Strategies | |
Supply Chain and Distribution Strategies | |
Consumer Influence Strategies | |
Personal Selling Strategies | |
Integrating | |
The Media Mix | |
The Marketing Mix | |
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