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Marketing 2012 + Cengagenow With Ebook Printed Access Card

by
Edition:
16th
ISBN13:

9781133949916

ISBN10:
1133949916
Format:
Paperback
Pub. Date:
4/1/2012
Publisher(s):
SOUTH-WESTERN PUBLISHING CO
List Price: $170.95

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Questions About This Book?

What version or edition is this?
This is the 16th edition with a publication date of 4/1/2012.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

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Summary

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.


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