(0) items

Marketing 2014,9781133939252
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing 2014

by ;


Pub. Date:
South-Western College Pub
Complimentary 7-Day eTextbook Access
Complimentary 7-Day eTextbook Access
When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
List Price: $219.33

Rent Textbook


Buy Used Textbook

In Stock Usually Ships in 24 Hours.

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours


Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

More New and Used
from Private Sellers
Starting at $16.66

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 17th edition with a publication date of 1/10/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Related Products

  • Marketing 2012 + Cengagenow With Ebook Printed Access Card
    Marketing 2012 + Cengagenow With Ebook Printed Access Card
  • Marketing, 13th edition (text only)
    Marketing, 13th edition (text only)
  • Pride Marketing (Library) 14Ed
    Pride Marketing (Library) 14Ed
  • Marketing 2016
    Marketing 2016
  • Marketing
  • Marketing 2012, 16th Edition
    Marketing 2012, 16th Edition
  • Marketing 2012
    Marketing 2012
  • Marketing
  • Marketing
  • Marketing 2012
    Marketing 2012


Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Please wait while the item is added to your cart...