Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Marketingby Grewal, Dhruv; Levy, Michael
step-by-step solutions for this book.
Questions About This Book?
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.