Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Table of Contents
|The World of Marketing|
|Overview of Marketing. Career Appendix|
|Strategic Planning for Competitive Advantage. Marketing Plan Appendix|
|Social Responsibility, Ethics, and the Marketing Environment|
|Developing a Global Vision|
|Analyzing Market Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Place (Distribution) Decisions|
|Marketing Channels and Supply Chain Management|
|Integrated Marketing Communication|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Customer Relationship Management|
|Table of Contents provided by Publisher. All Rights Reserved.|