CART

(0) items

Marketing,9780324362084
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Marketing

by ; ;
Edition:
9th
ISBN13:

9780324362084

ISBN10:
0324362080
Format:
Hardcover
Pub. Date:
1/4/2007
Publisher(s):
Cengage Learning
List Price: $340.99

Buy Used Textbook

(Recommended)
Usually Ships in 2-3 Business Days
U9780324362084
$238.69

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$102.99

Rent Textbook

We're Sorry
Sold Out

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $0.22
See Prices

Questions About This Book?

What version or edition is this?
This is the 9th edition with a publication date of 1/4/2007.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

Related Products


  • Instructor Ed Mrkt Infotrac
    Instructor Ed Mrkt Infotrac
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing (Book with XTRA! CD-ROM)
    Marketing (Book with XTRA! CD-ROM)
  • Marketing (With InfoTrac)
    Marketing (With InfoTrac)
  • Marketing With Infotrac
    Marketing With Infotrac
  • Marketing, 11th Edition
    Marketing, 11th Edition
  • Marketing, 8E
    Marketing, 8E




Summary

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, ThomsonNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

Table of Contents

The World of Marketing
Overview of Marketing. Career Appendix
Strategic Planning for Competitive Advantage. Marketing Plan Appendix
Social Responsibility, Ethics, and the Marketing Environment
Developing a Global Vision
Analyzing Market Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Decisions
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Place (Distribution) Decisions
Marketing Channels and Supply Chain Management
Retailing
Promotion Decisions
Integrated Marketing Communication
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Decisions
Pricing Concepts
Setting the Right Price
Technology-Driven Marketing
Customer Relationship Management
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...