9780324362084

Marketing

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  • ISBN13:

    9780324362084

  • ISBN10:

    0324362080

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 1/4/2007
  • Publisher: South-Western College Pub
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Supplemental Materials

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  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, ThomsonNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

Table of Contents

The World of Marketing
Overview of Marketing. Career Appendix
Strategic Planning for Competitive Advantage. Marketing Plan Appendix
Social Responsibility, Ethics, and the Marketing Environment
Developing a Global Vision
Analyzing Market Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Decisions
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Place (Distribution) Decisions
Marketing Channels and Supply Chain Management
Retailing
Promotion Decisions
Integrated Marketing Communication
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Decisions
Pricing Concepts
Setting the Right Price
Technology-Driven Marketing
Customer Relationship Management
Table of Contents provided by Publisher. All Rights Reserved.

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