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Marketing,9780073404721

Marketing

by Unknown
Edition:
9th
ISBN13:

9780073404721

ISBN10:
0073404721
Format:
Hardcover
Pub. Date:
3/20/2008
Publisher(s):
McGraw-Hill/Irwin
List Price: $195.41

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What version or edition is this?
This is the 9th edition with a publication date of 3/20/2008.
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Customer Reviews

Legit  January 24, 2011
by


This was a good marketing book.. Easy read. Good price! Rented and was happy with everything






Marketing: 4 out of 5 stars based on 1 user reviews.

Summary

Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.


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