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What version or edition is this?
This is the 9th edition with a publication date of 3/20/2008.
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- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
Legit January 24, 2011
This was a good marketing book.. Easy read. Good price! Rented and was happy with everything
Marketing: stars based on 1 user reviews.
Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.