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Marketing (Book with XTRA! CD-ROM),9780324191318
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Marketing (Book with XTRA! CD-ROM)

by
Edition:
7th
ISBN13:

9780324191318

ISBN10:
0324191316
Format:
Paperback
Pub. Date:
2/6/2003
Publisher(s):
South-Western College Pub
List Price: $257.33

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Questions About This Book?

What version or edition is this?
This is the 7th edition with a publication date of 2/6/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Table of Contents

Preface xix
PART 1 The World of Marketing
1(136)
An Overview of Marketing
4(22)
Strategic Planning for Competitive Advantage
26(30)
The Marketing Environment and Marketing Ethics
56(36)
Developing a Global Vision
92(45)
PART 2 Analyzing Marketing Opportunities
137(150)
Consumer Decision Making
140(44)
Business Marketing
184(28)
Segmenting and Targeting Markets
212(32)
Decision Support Systems and Marketing Research
244(43)
PART 3 Product Decisions
287(84)
Product Concepts
290(24)
Developing and Managing Products
314(28)
Services and Nonprofit Organization Marketing
342(29)
PART 4 Distribution Decisions
371(90)
Marketing Channels and Supply Chain Management
374(40)
Retailing
414(47)
PART 5 Promotion Decisions
461(104)
Integrated Marketing Communications
464(28)
Advertising and Public Relations
492(34)
Sales Promotion and Personal Selling
526(39)
PART 6 Pricing Decisions
565(70)
Pricing Concepts
568(32)
Setting the Right Price
600(35)
PART 7 Technology Driven Marketing
635(70)
Internet Marketing
638(2)
Customer Relationship Management
640(26)
One-to-One Marketing
666(39)
Appendix: Careers in Marketing 705(2)
Glossary 707(18)
Endnotes 725(17)
Bibliographies 742(3)
Subject/Company Index 745(24)
Internet Index 769


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