What is included with this book?
The Marketing Century is written by highly experienced practitioners and academics in each of the fields of marketing covered by the book. Their approach is international, insightful and proven, and in this work they highlight how each aspect of marketing is developing and, crucially, how to ensure success.
The Marketing Century is edited by Jeremy Kourdi, a business writer and executive coach. During his career he has worked with a range of international organizations including HSBC, Pearson, London Business School, IMD and he was Senior Vice-President with The Economist Group.
|Strategic Marketing||p. 19|
|Market Segmentation||p. 27|
|Digital Marketing||p. 71|
|Sales and Business Development||p. 95|
|Customer Relationship Management||p. 115|
|Public Relations||p. 183|
|Internal Marketing||p. 203|
|Marketing and Sustainability||p. 225|
|Social Marketing||p. 241|
|Table of Contents provided by Ingram. All Rights Reserved.|