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Marketing Channels

by Rosenbloom,Bert

Edition:

8th

ISBN13:

9780324316988

ISBN10:

0324316984

Format:

Hardcover

Pub. Date:

11/9/2011

Publisher(s):

Cengage Learning

Other versions by this Author

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This is the 8th edition with a publication date of 11/9/2011.

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Summary

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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