Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction | |
Designing a Great Marketing Program | |
Optimizing Your Marketing Program | |
Strengthening Your Marketing Strategy | |
Writing a Marketing Plan | |
Leveraging Your Marketing Skills | |
Researching Your Customers, Competitors, and Industry | |
Engaging Your Marketing Imagination | |
Pumping Up Your Marketing Communications | |
Advertising for Fun and Profit | |
Perfecting Your Printed Materials | |
Signing On to Outdoor Advertising | |
Broadcasting Your Message | |
Finding Powerful Alternatives to Advertising | |
Maximizing Your Web Marketing | |
Making a Positive Impression in Low-Cost Ways | |
Leveraging Face-to-Face Marketing Opportunities | |
Going Direct with Your Marketing | |
Selling Great Products to Anyone, Anytime, Anywhere | |
Making Your Brand Stand Out | |
Finding the Right Pricing Approach | |
Distributing Your Product Where Your Customers Are | |
Succeeding in Sales and Service | |
The Part of Tens | |
Ten Common Marketing Mistakes (And How to Avoid Them) | |
Ten Ways to Launch Guerilla Marketing Attacks | |
Ten (Or So) Ways to Survive Sales Downturns | |
Ten (Plus One) Tips for Boosting Web Sales | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.