Marketing Essentials Student Edition

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2010-11-01
  • Publisher: McGraw-Hill Education

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Glencoe's NEW Marketing Essentialscovers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new "magazine feel" gives the book added interest, and it is available online with McGraw-Hill's exclusive Connectand Connect Plus. Using Connectteachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connectto do their homework on a PPA, iPhone, or iPod Touch! Connect Plusadds an online student edition. Glencoe Marketing Essentialsis correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connectionfeatures help students prepare for competitive events. Marketing Essentialsmeets all Perkins standards for academic rigor, relevency, and relationships.

Table of Contents

Glencoe Marketing Essentials 2012

Unit 1 - The World of Marketing

Unit 2 - Economics

Unit 3 - Business and Society

Unit 4 - Skills for Marketing

Unit 5 - Selling

Unit 6 - Promotion

Unit 7 - Distribution

Unit 8 - Pricing

Unit 9 - Marketing Information Management

Unit 10 - Product and Service Management

Unit 11 - Entrepreneurship and Finance

Unit 12 - Career Development

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