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Marketing Essentials Student Edition,9780078953125
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Marketing Essentials Student Edition

by Unknown
Edition:
1st
ISBN13:

9780078953125

ISBN10:
007895312X
Format:
Hardcover
Pub. Date:
11/1/2010
Publisher(s):
Glencoe/McGraw-Hill
List Price: $107.45

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 11/1/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Glencoe's NEW Marketing Essentialscovers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new "magazine feel" gives the book added interest, and it is available online with McGraw-Hill's exclusive Connectand Connect Plus. Using Connectteachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connectto do their homework on a PPA, iPhone, or iPod Touch! Connect Plusadds an online student edition. Glencoe Marketing Essentialsis correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connectionfeatures help students prepare for competitive events. Marketing Essentialsmeets all Perkins standards for academic rigor, relevency, and relationships.

Table of Contents

Glencoe Marketing Essentials 2012

Unit 1 - The World of Marketing

Unit 2 - Economics

Unit 3 - Business and Society

Unit 4 - Skills for Marketing

Unit 5 - Selling

Unit 6 - Promotion

Unit 7 - Distribution

Unit 8 - Pricing

Unit 9 - Marketing Information Management

Unit 10 - Product and Service Management

Unit 11 - Entrepreneurship and Finance

Unit 12 - Career Development



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