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Marketing Essentials Student Edition
Glencoe/McGraw-Hill School Pub
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What version or edition is this?
This is the 1st edition with a publication date of 11/1/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Glencoe's NEW Marketing Essentialscovers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new "magazine feel" gives the book added interest, and it is available online with McGraw-Hill's exclusive Connectand Connect Plus. Using Connectteachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connectto do their homework on a PPA, iPhone, or iPod Touch! Connect Plusadds an online student edition. Glencoe Marketing Essentialsis correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connectionfeatures help students prepare for competitive events. Marketing Essentialsmeets all Perkins standards for academic rigor, relevency, and relationships.