More New and Used
from Private Sellers
Only one copy
in stock at this price.
In Stock Usually Ships in 24 Hours.
Usually Ships in 2-3 Business Days
Downloadable Offline Access
Starting at $9.26
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 1/1/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.
Table of Contents
|Customer-Driven Strategic Marketing|
|Planning Marketing Strategies|
|The Marketing Environment, Social Responsibility, and Ethics|
|Marketing Research and Information Systems|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Global Markets and International Marketing|
|Product, Branding, and Packaging Concepts|
|Developing and Managing Goods and Services|
|Marketing Channels and Supply-Chain Management|
|Retailing, Direct Marketing, and Wholesaling|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Table of Contents provided by Publisher. All Rights Reserved.|