CART

(0) items

Marketing Express,9780538466813

Marketing Express

by ;
Edition:
2nd
ISBN13:

9780538466813

ISBN10:
0538466812
Format:
Paperback
Pub. Date:
1/1/2010
Publisher(s):
South-Western College/West
List Price: $88.95

Rent Textbook

(Recommended)
 
Term
Due
Price
$9.00

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780538466813
$10.55

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780538466813
$80.06

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$17.49
More New and Used
from Private Sellers
Starting at $1.60
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 1/1/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Instant Access Code WebTutor on Blackboard for Foundations of Marketing, 4E
    Instant Access Code WebTutor on Blackboard for Foundations of Marketing, 4E
  • Instant Access Code WebTutor on WebCT for Foundations of Marketing, 4E
    Instant Access Code WebTutor on WebCT for Foundations of Marketing, 4E
  • Marketing Express
    Marketing Express
  • Marketing Express, 4th Edition
    Marketing Express, 4th Edition




Summary

MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.

Table of Contents

Customer-Driven Strategic Marketing
Planning Marketing Strategies
The Marketing Environment, Social Responsibility, and Ethics
Marketing Research and Information Systems
Target Markets: Segmentation and Evaluation
Consumer Buying Behavior
Business Markets and Buying Behavior
Global Markets and International Marketing
Product, Branding, and Packaging Concepts
Developing and Managing Goods and Services
Pricing Fundamentals
Pricing Management
Marketing Channels and Supply-Chain Management
Retailing, Direct Marketing, and Wholesaling
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...