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Marketing in the Hospitality Industry with Answer Sheet (EI)by Nykiel, Ronald A., Ph.D., CHA, CHE; American Hotel & Lodging Educational Institute, . .
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Table of Contents
Market Segmentation and the Hospitality Industry
Positioning in Line with Consumer Preferences
Consumers and Marketing in Perspective
Applying Key Marketing Methodologies: Marketing Research; Sales; Customer Service; Advertising;Public Relations; Promotions; Packaging;
Collateral Materials and Promotional Support
Technology and Marketing in Perspective
Data Base Marketing
Practical Steps to Maximize Marketing
The Marketing Budget
The Hotel/Unit Marketing Plan
The Corporate/Multi-Unit Marketing Plan
The Strategic Marketing Plan