Marketing in the Hospitality Industry with Answer Sheet (EI)by Nykiel, Ronald A., Ph.D., CHA, CHE; American Hotel & Lodging Educational Institute, . .
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The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.
Professionalcertificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.
Table of Contents
Market Segmentation and the Hospitality Industry
Positioning in Line with Consumer Preferences
Consumers and Marketing in Perspective
Applying Key Marketing Methodologies: Marketing Research; Sales; Customer Service; Advertising;Public Relations; Promotions; Packaging;
Collateral Materials and Promotional Support
Technology and Marketing in Perspective
Data Base Marketing
Practical Steps to Maximize Marketing
The Marketing Budget
The Hotel/Unit Marketing Plan
The Corporate/Multi-Unit Marketing Plan
The Strategic Marketing Plan