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Table of Contents
|Understanding the Hospitality and Tourism Marketing Process|
|Introduction: Marketing for Hospitality and Tourism|
|Service Characteristics of Hospitality and Tourism Marketing|
|The Role of Marketing in Strategic Planning|
|Developing Hospitality and Tourism Marketing Opportunities and Strategies|
|The Marketing Environment|
|Marketing Information Systems and Marketing Research|
|Consumer Markets and Consumer Buying Behavior|
|Organizational Buyer Behavior of Group Market|
|Market Segmentation, Targeting, and Positioning|
|Developing the Hospitality and Tourism Marketing Mix|
|Designing and Managing Products|
|Pricing Products: Pricing Considerations, Approaches, and Strategy|
|Promoting Products: Communication and Promotion Policy and Advertising|
|Promoting Products: Public Relations and Sales Promotion|
|Managing Hospitality and Tourism Marketing|
|Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing|
|Next Yearrsquo;s Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|