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This is the 5th edition with a publication date of 4/30/2009.
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Easy & Clear March 20, 2011
Great book, great price, what more can you ask!!? Very helpful for review of my marketing class. The layout and format of this book was very easy to follow! Kotler is giving in his edition for hospitality Marketing very clear and realistic points of view, useful for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!
Marketing for Hospitality and Tourism: stars based on 1 user reviews.
THE most widely used Hospitality marketing bookthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authorsrs" expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the bookrs"s position as the definitive source for information on hospitality marketing.For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.
Table of Contents
|Understanding the Hospitality and Tourism Marketing Process|
|Introduction: Marketing for Hospitality and Tourism|
|Service Characteristics of Hospitality and Tourism Marketing|
|The Role of Marketing in Strategic Planning|
|Developing Hospitality and Tourism Marketing Opportunities and Strategies|
|The Marketing Environment|
|Marketing Information Systems and Marketing Research|
|Consumer Markets and Consumer Buying Behavior|
|Organizational Buyer Behavior of Group Market|
|Market Segmentation, Targeting, and Positioning|
|Developing the Hospitality and Tourism Marketing Mix|
|Designing and Managing Products|
|Pricing Products: Pricing Considerations, Approaches, and Strategy|
|Promoting Products: Communication and Promotion Policy and Advertising|
|Promoting Products: Public Relations and Sales Promotion|
|Managing Hospitality and Tourism Marketing|
|Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing|
|Next Yearrsquo;s Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|